Geo-Spatial Business Intelligence

Gain important geographic intelligence about your business by adding location-based technology to your existing company data.  Britedata tools are a proprietary geodata analytics methodology that takes client/prospect information (such as billing or subscriber lists) and compares it to known information about your existing database. Britedata tools are particularly useful for industries like Broadband, Cable, Satellite, and Telcos business units across the United States and abroad. These industries often have large discrepancies between rates charged to commercial versus residential customers. By utilizing Britedata’s methodology, customers being billed at improper rates either by error or fraud are quickly identified.

Britedata Benefits:

• Business intelligence for your data
• Increased productivity and ROI
• Revenue growth opportunities and discrepancy resolution
• Powerful geographic tools to identify new markets

Britedata tools offer enterprise solutions to help your business harness the power of GIS (Geographic Information Systems) and provide you with site-specific information for infrastructure, geocoding, delivery/serviceability, and market analysis.

Britedata tools provide Geo-Spatial Business Intelligence for your specific needs by providing the following advantages:

• Customization—virtually any site-specific data can be integrated
• Geocoding Solutions
• A single map dataset from multiple data sources
• Constant attention to quality and accuracy
• Quick error identification and correction of billing data
• Extensive industry experience and knowledge

Britedata Additional Services:

Prior Address Scrubbing, Verification and Data Hygiene: This service involves comparing addresses within a customer database with GDR's source database that contains actual known point addresses and USPS address ranges. This service corrects addresses to the USPS standard where needed and verified as existing. Any customer addresses not found in the source database are listed as unverified. Duplicate customer addresses are also filtered out during the process and dropped into a duplicates table, which can be removed from the original database and archived.
Homes Passed/New Potential Customers: Based upon the aforementioned process, GDR can then create a Homes Passed/New Potential Customers address table. This represents a list of customer addresses that are in the serviceable footprint, but are not an existing customer address listed in the service providers’ database. Additional information is also provided with these new addresses, where available, such as resident name and business SIC code values.
The number of addresses in the service providers’ verified table combined with the number of addresses in the New Potential Customers table gives a more accurate estimation of the true number of homes passed in a ZIP code and/or across the franchise. Additional uses of the New Potential Customers table listing include the following:

• Target-marketing to addresses which were not captured in the existing billing system and to which service was never marketed.
• Identifying serviceable addresses where competing services can or cannot be delivered.
• Reducing the number of "exploratory" truck dispatches that would otherwise be needed.

^ Return to Top